Peningkatan Kapasitas Pokdarwis melalui AI dan Digital Marketing Guna Meningkatkan Daya Saing Kawasan Wisata Waduk Sermo

Capacity Building of Pokdarwis through AI and Digital Marketing to Enhance the Competitiveness of the Waduk Sermo Tourism Area.” One of the challenges facing the Sermo Reservoir Tourism Area's competitiveness is the limited capacity of the Tourism Awareness Group (Pokdarwis). This has resulted in a 25-59% decline in tourist numbers in the area since 2022. This Community Service (PkM) initiative aims to increase the capacity of the Gumregah Hargowilis Pokdarwis through the application of technology as a digital marketing tool, currently used to promote the tourism area. The methods used in this initiative include outreach, training, and mentoring. The results of this initiative include an increase in empowerment, such as the creation of social media managed by Pokdarwis, an increase in the number of Pokdarwis members capable of operating technology, including drones, Canva Pro, Capcut Pro, AI:Chat GPT, and techniques for increasing the number of views of content on social media.