Salario emocional: estrategia para la retención del personal en el sector comercial farmaceutico de maracaibo

The purpose of this research was to determine the types of emotional salary in pharmaceutical companies in Maracaibo, Venezuela, focusing on key types such as flexible working hours, opportunities for professional growth and development, teleworking, and work environment. The study used a quantitative, descriptive, field-based, non-experimental approach using a cross-sectional design. The study population consisted of 20 employees from pharmacies in the primary commercial sector. A survey was used as the data collection technique, using a questionnaire. Data analysis was performed using quantitative absolute and relative frequency techniques, allowing for a detailed understanding of participants' perceptions and opinions. The findings revealed the existence of these types of emotional salary in pharmaceutical companies.