CRIANÇA E PROPAGANDA: A RELAÇÃO ENTRE PROTEÇÃO INTEGRAL E PUBLICIDADE INFANTIL NO BRASIL

The main goal of this article is to reflect on the problems involving the consumer market and advertising practices aimed at Brazilian children. Based on the basic legal foundations of article 227 of the 1988 Federal Constitution, the Statute of Children and Adolescents, the Consumer Protection Code and Resolution nº 163/2014 of the National Council for the Rights of Children and Adolescents, an analysis will be made of the consumer reality that overlaps with the young society, highlighting the abusiveness of the market, as well as the shared responsibility between parents, the State and society. In addition, an analysis will be made of the impacts of abusive advertising on the development of children, who are covered by the Doctrine of Comprehensive Protection, and face from an early age diseases such as childhood obesity, the growing discouragement of playful learning, and furthermore, they suffer due to the discrimination and social inequality that exist in the country. The methodology applied is mainly based on bibliographic and jurisprudential research, through a qualitative research approach, to interpret the relevant phenomena to the theme of young consumers, whose objective is to describe the current factual and legal framework of Brazilian society.