FACTORS INFLUENCING THE ADOPTION OF INTERNET BANKING AMONG AXIS BANK CUSTOMERS IN HYDERABAD-A STUDY

Purpose: The present study is carried out with the help of a suitable research instrument. 200 customers of Axis Bank were selected and with the help of their responses, analysis is made followed by few suggestions. Internet banking is very convenient and fast, it is mired with several security issues. Banking institutions have taken several measures to ensure safety measures for their customers while performing various transactions online. Design/Methodology/Approach: To analyze the customers’ perceptions and awareness towards Internet banking security and what are problems faced by customers while using internet banking services. I selected the sample size of 200 customers of Axis bank Hyderabad of Telangana state. Stratified random sampling technique is used through Structure Questionnaire. Originality/Value: This study applies reliability test like Cronbach’s alpha test for measure of internal consistency, that is, how closely related a set of items are as a group. It is considered to be a measure of scale reliability. A “high” value for alpha does not imply that the measure is unidimensional and Exploratory factor analysis is one method of checking dimensionality and Structure Equation Modeling. Findings: The outcome of the research work on the Internet banking helped to identify the precautionary checklist open to for a number of issues in the internet banking era. Furthermore, a supreme and powerful security policy employed by the banks and legislation instituted by local or state Governments should be in use and obligatory in order to improve security in Internet banking systems. Keywords: • Internet Banking • Online Banking Adoption • Axis Bank Customers • Hyderabad • Customer Perception • Technology Acceptance • Ease of Use