CURRENT STATE AND CONDITIONS OF FUNCTIONING OF DOMESTIC FRUIT GROWING

The relevance of the study is due to the strategic importance of ensuring food security in the Russian Federation and import substitution in the fruit growing sector, which plays a key role in supplying the population with vitamin products. The purpose of the article is a comprehensive analysis of the current state and operating conditions of domestic fruit growing with a focus on the development of the industry in the Krasnodar Territory as a leading agricultural region. The paper examines the theoretical foundations of fruit growing in the context of food security, analyzes the dynamics of planting areas, gross harvests and yields of fruit and berry crops in the Krasnodar Territory. An assessment of the main economic indicators of the production of sunflower seeds in Russia is carried out, as well as a detailed analysis of the volume and structure of imports of these products from non-CIS countries and the EAEU states. Based on a comparison of data for the Krasnodar Territory and the Russian Federation as a whole, negative trends hindering the development of the industry have been identified. In conclusion, specific ways are proposed to improve the situation in the fruit market, including government support measures and prospects for innovative development.