CORPORATE UNIVERSITY AS A TOOL FOR DEVELOPING STAFF COMPETENCIES

In today’s economy, characterized by rapidly advancing technology and increasing global competition, the competitiveness of organizations is increasingly determined by their ability to effectively and continuously develop the competencies of their employees. A corporate university, as a systematic approach to the creation, collection, organization, storage, transfer, and application of knowledge within an organization, serves not only as a tool for improving operational efficiency but also as a powerful incentive for innovation. The successful experience of many organizations shows that the creation and development of a corporate university as the basis of an organization’s knowledge management system leads to increased operational efficiency, increased innovation, and stronger competitiveness in the market. To achieve maximum impact, organizations should focus on creating corporate values, implementing modern technological solutions, and motivating employees to continuously learn and develop. The purpose of this article is to conduct an in-depth study of the influence of corporate forms of personnel development based on the creation of corporate universities on the formation and improvement of the human resources potential of an organization, as well as the influence of this process on the effectiveness of the organization as a whole.