BEHAVIORAL ECONOMICS AS A TOOL FOR SOLVING ENVIRONMENTAL PROBLEMS

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA 2026

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Authors: Беспалова Вероника Валерьевна, Shakizada Uteulievna Niyazbekova, Lyubоv Manukhina, Yulia V. Vasina, Polina K. Turovets
DOI: 10.36871/ek.up.p.r.2026.01.04.001
Cited by: 0

Abstract

In the era of continuous digitalization and globalization, behavioral economics, as a science that examines the impact of not only social but also cognitive factors, opens up new opportunities to prevent environmental problems. This article identifies the factors of introducing elements of behavioral economics that can effectively motivate society to choose environmentally acceptable solutions. Simple and affordable tools (“nudges”) they help to minimize the irrationality of human thinking and change the way of life towards an environmentally friendly development. Behavioral economics, as related to neuroscience and psychology, allows us to study the systemic deviations of individual decision-making models through the prism of advertising and marketing.

Fields of Study & Subjects

Decision-Making and Behavioral Economics Environmental Education and Sustainability Sustainable Development and Environmental Management

Publication details

Journal / source
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Volume
1/4
Issue
166
Pages
5–14
Publication date
1 January 2026
Language
EN