SPECIFIC FEATURES OF MANAGING SUSTAINABLE DEVELOPMENT OF THE TOURISM AND HOSPITALITY INDUSTRY IN THE 21ST CENTURY

The modern global economy is characterized by a high level of uncertainty and instability. The sustainable development of the tourism and hospitality industry is of particular importance in the context of modern global challenges, as the anthropogenic impact on tourist destinations increases with an increase in the tourist flow. The article highlights the features of managing the sustainable development of the tourism and hospitality industry. The analysis of the sustainability of the development of tourism and the hospitality industry in the subjects of the Russian Federation is carried out, on the basis of which the regions leading the sustainable development of tourism and the hospitality industry are identified. The key obstacles complicating the implementation of best practices for the sustainable development of the tourism and hospitality industry have been identified. The article proves that the use of the ESG approach helps companies in the tourism and hospitality industry to effectively manage resources, reduce risks, increase consumer and investor confidence, and create additional competitive advantages.