EVOLUTION OF GROCERY RETAIL FORMATS IN THE RUSSIAN FEDERATION FOR THE PERIOD 2022–2025

Due to economic challenges since 2022, the retail market has undergone structural transformation. Changes in consumer behavior, the growth of online trade, and the decline in the population’s purchasing power are shaping new requirements for the development of retail chains, making their analysis scientifically and practically significant. The aim of the article is to analyze the dynamics and specifics of changes in the retail market for everyday goods in the Russian Federation. It seeks to identify growth trends and factors, and to analyze the structure of the food retail market. The study and systematization of food retail development trends within the context of macroeconomic conditions and the already established transformation mechanisms of nationwide market players are of practical significance for developing development strategies for retail chains. The study found that within the market structure, the role of convenience stores and discounters is increasing, while the significance of hypermarkets is declining, and the online segment demonstrates above-average growth rates. An intensification of consolidation processes leading to the enlargement of market players and changes in the competitive environment was revealed, along with the growing importance of digital technologies and the integration of offline and online formats. It is concluded that a hybrid retail model is forming, focused on reducing costs and increasing convenience for the consumer. The value of the conducted research lies in identifying stable development trends in food retail in the Russian Federation at the present stage. The scientific novelty of the work consists in a comprehensive analysis of the combined influence of store formats, consolidation processes, and digitalization on the redistribution of market shares during the period 2022–2025, which allows for a more precise understanding of the future development vector of the industry.