THE APPLICATION AND IMPACT OF AI IN THE MANAGEMENT OF INNOVATIONS IN THE PHARMACEUTICAL INDUSTRY

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA 2026

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Authors: Karina Rakhmanova, Yuliya V. Duchenko, A.A. Gorovoy
DOI: 10.36871/ek.up.p.r.2026.02.06.019
Cited by: 0

Abstract

This article explores the potential of artificial intelligence (AI) for innovation management in the pharmaceutical sector. It analyzes the key processes, opportunities, and challenges of digital transformation, focusing on practical case studies of AI adoption within pharmaceutical companies. The study posits that the future of pharmaceutical innovation is contingent on fostering synergy between scientific expertise, AI’s computational power, and data governance. This approach requires building a transparent, ethically guided ecosystem with a robust methodology, enabling effective human-AI collaboration.

Fields of Study & Subjects

Artificial Intelligence Applications Digital Innovation in Industries Impact of AI and Big Data on Business and Society

Publication details

Journal / source
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Volume
2/6
Issue
167
Pages
174–184
Publication date
1 January 2026
Language
EN