HOUSEHOLD FINANCIAL POTENTIAL AND ITS ROLE IN BUILDING INVESTMENT POTENTIAL

The formation and realization of the financial potential of any economic entity is of some interest. Currently, households are given significant importance in this sense. Interest is caused by the fact that at the level of personal finance, the realization of financial potential is directly related to the investment activity of households, which means that it is financial potential that determines the level of investment potential. This article allows its reader to trace the relationship of these concepts, to assess the importance of realizing financial potential both at the level of personal finance and at the level of the economy as a whole. In addition, the article also contains information on the possibilities for assessing the financial and investment potential of households for financial policy development.