Digitalization as a driver of the development of the circular economy: a comparative analysis of the experience of the eu and ukraine

The article examines digitization processes as a key driver of the circular economy, drawing on a comparative analysis of the European Union and Ukraine to identify opportunities for its adaptation within the national economy. The purpose of the article is to provide a comprehensive study of digitalization as a key factor in the development of the circular economy by analyzing existing practices in the European Union and Ukraine. The methodological framework includes analysis and synthesis, comparative analysis, the structural–logical method, and case analysis of practices implemented by leading countries in the field of circularity. The study summarizes theoretical approaches to defining the essence of the circular economy and digitalization; analyzes the impact of digital technologies on the development of circular processes; examines the main directions and instruments for the development of the circular economy in EU countries; and conducts a comparative analysis of the EU and Ukrainian experience in the field of digital circular transformation. The scientific novelty of the research lies in substantiating the possibilities for adapting European experience in the use of digital technologies to ensure the circularity of economic processes under Ukrainian conditions. The practical significance of the study consists of substantiating the role of digitalization in the development of the circular economy and the prospects for its application in Ukraine, as well as in identifying barriers to the implementation of digital circular solutions in the country. The article also emphasizes the relationship between digital innovations and the economy’s increasing resource efficiency. The development of digital infrastructure plays a special role in implementing circular business models. The obtained results can be used to develop public policy in the fields of sustainable development and digital transformation. Keywords: circular economy; digitalization; waste management; digital markets; digital technologies.