Theoretical and practical principles of enterprise management as a business organization in conditions of uncertainty on the path to systemic excellence

The article examines the issues of enterprise management under conditions of uncertainty. Uncertainty regarding the management of an enterprise’s operations and development is an external condition that makes it impossible to obtain sufficient completeness, reliability, and timeliness of data and information for decision-making at all levels of the management hierarchy, from strategic to operational. Such a state of the external environment for the functioning and development of business entities poses high risks, with a high probability of financial and economic losses, loss of stability, and a general decrease in strategic potential. This generates uncertainty in the internal environment of enterprises regarding the trajectory of strategic movement, particularly the definition of strategic target guidelines for future development, the formation of a system-wide strategy, and a plan of fundamental changes for its implementation, with decomposition into tactical and operational goals and activities. On the other hand, uncertainty is exacerbated by the disorientation of people who perform certain organizational roles in these systems, lead their lives, communicate with others, and interact with the external environment beyond their borders, as well as by deteriorating mental health. That is, an interconnected chain of multifactorial cause-and-effect relationships forms, leading to a negative systemic effect and significantly reducing the level of strategic potential of economic systems. The key ideas, type of world, and concepts of management are compared: from classical certainty to synergistic uncertainty. For the purposes of effective enterprise management in conditions of uncertainty, it is proposed to use management concepts, approaches and tools from classical certainty to synergistic uncertainty, increasing the level of its systemic excellence as a business organization, where systemic excellence incorporates all previous developments of management concepts from classical certainty to synergistic uncertainty, including operational excellence (excellence the internal environment of the enterprise as a business organization), business excellence (excellence of interaction with the external environment) and the excellence of strategic management in a world of high uncertainty. Theoretical and practical principles of enterprise management as a business organization in conditions of uncertainty on the way to systemic excellence are proposed, namely: the principle of action instead of waiting; the principle of speed and simplicity; the principle of open communication and trust; the principle of framework consistency; the principle of preserving the critical core; the principle of attentiveness to weak signals; the principle of scenario thinking; the principle of balancing analytics and intuition. Keywords: enterprise, business organization, uncertainty, management, systemic excellence, principles of enterprise management under uncertainty.