Artificial Intelligence in Business Management and E-commerce

Read full text
Authors: A. MIB, B. Narmatha, M. Parthasarathy
Cited by: 0

Abstract

In business management and e-commerce, artificial intelligence (AI) has become a disruptive force that is changing how companies function, compete, and add value. This study looks at how AI can improve decision-making, customer satisfaction, operational effectiveness, and competitive advantage in contemporary firms. The report examines important AI applications such predictive analytics, automation, customization, and intelligent supply chain management through analytical discussion and evidence from the industry. The advantages, difficulties, moral issues, and potential applications of AI-driven business models are further examined in the article. The results show that businesses that effectively integrate AI have increased productivity, better customer happiness, and long-term success in digital markets.

Fields of Study & Subjects

Impact of AI and Big Data on Business and Society Artificial Intelligence Applications Digital Innovation in Industries

Publication details

Journal / source
International Journal For Multidisciplinary Research
Volume
8
Issue
1
Publication date
4 February 2026
Language
EN