AI for Business Intelligence and Data-Driven Decision Making

Artificial Intelligence (AI) has become a foundational technology for modern Business Intelligence (BI), enabling organizations to transform raw data into predictive and prescriptive insights. Traditional BI systems primarily focused on historical reporting, whereas AI-powered BI supports automated analysis, pattern recognition, and real-time decision support. This chapter examines the evolution of BI, core AI technologies, integration models, industry applications, benefits, challenges, ethical concerns, and future directions. The study emphasizes how AI-driven BI strengthens strategic, tactical, and operational decision making, thereby improving organizational performance and competitiveness.