Artificial Intelligence in Digital and Social Media Marketing

Artificial Intelligence (AI) has become increasingly prominent part of the businesses. with individuals and businesses relying on it more than ever. This paper discusses the growing significance of AI in digital and social media marketing. It presents a framework for better understanding of AI supports customer outreach and examines the benefits and drawbacks associated with AI-powered marketing tools. The researcher has used the secondary data to analyse the utilization of AI in their business operations during the initial stage. AI to seize new opportunities and to gain a competitive edge. The findings indicate that AI has become an integral part of modern marketing initiatives that enabling businesses to elevate their performance and move to the next level. Therefore, this article recommend that all businesses adopt emerging technologies — particularly AI in marketing — as marketing activities reflect the brand and directly influence the customer perception and loyalty.