Godna The Tribal Art : Digitalisation of DEsigns

In Chhattisgarh, there are numerous tribal art forms. One of them, godna is a traditional kind of art. It has been faded from its origin slowly. This artwork is referred to as tattoo art in metropolitan areas. According to tribal belief, godna art is the only decoration that people keep after they pass away. Godna is applied for aesthetic and spiritual purposes. All motifs used in godna art were gathered from primary and secondary sources. The aim of the study was to determine whether people were aware of godna art. A research plan was created. According to the consumer preferences digitalisation of godna motifs was done. For the present study, 100 respondents were taken. The target respondents comprised of 90 females and 10 experts from the field of Clothing and Textile and the Design Department. The questionnaire tool was used as for the present work. The most preferred designs of godna art were documented through digitalisation. This was done for the preservation of the godna art which is on the verge of extinction. Also, will help designers to create something new in the market for consumers.