Use of Social Media and Business Management Strategies

This study examined the use of social media and its influence on business management strategies among 130 respondents in the Province of Guimaras during the year 2025. Specifically, the study sought to determine the level of social media utilization, assess the extent to which business management strategies are practiced in terms of planning, organizing, leading, and controlling, and analyze the relationship between social media use and business management strategies. A descriptive–correlational research design was employed, with data collected through a researcher-developed survey questionnaire. Descriptive statistics and correlational analysis were used to interpret the data. The findings revealed that respondents demonstrated a high level of social media utilization, particularly in marketing, customer engagement, promotion of products and services, and communication with clients. Business management strategies were likewise rated high, indicating that respondents consistently applied systematic and organized approaches in decision-making, operations management, and customer relations. The results of the correlation analysis showed a significant positive relationship between social media use and business management strategies, suggesting that increased and strategic use of social media contributes to more effective and responsive business management practices. Further findings indicated that social media enables businesses to gather real-time customer feedback, monitor market trends, enhance brand visibility, and improve overall competitiveness. Businesses that strategically integrated social media into their management processes exhibited greater adaptability and efficiency in responding to market demands. The study concludes that social media is a vital managerial tool that supports effective business strategies and sustainable growth. It recommends capacity-building initiatives, continuous digital skills training, and the development of clear social media strategies to maximize business performance.