Green Entrepreneurial Skill, Marketing Strategies and Sustainability Practices

This study examined the relationship between green entrepreneurial skills, marketing strategies, and sustainability practices among 182 managers and employees in the Province of Antique, Philippines, during the year 2025. Using a descriptive–correlational research design, data were gathered through a validated researcher-developed survey questionnaire that assessed green entrepreneurial competencies, marketing approaches, and organizational sustainability practices. Descriptive statistics, including mean and standard deviation, were utilized to determine the level of each variable, while the Pearson correlation coefficient was employed to examine the relationships among the variables. The findings revealed that managers and employees demonstrated high levels of green entrepreneurial skills, particularly in opportunity recognition, innovation, and risk management. Marketing strategies were likewise rated high, with promotion and product strategies emerging as the most frequently utilized approaches. Respondents also reported high levels of sustainability practices, especially in environmental responsibility, resource efficiency, and social engagement. Correlation analysis showed significant positive relationships between green entrepreneurial skills and marketing strategies, green entrepreneurial skills and sustainability practices, and marketing strategies and sustainability practices. These findings suggest that strong green entrepreneurial competencies, combined with strategic marketing approaches, contribute significantly to the effective adoption and implementation of sustainability practices. The study concludes that organizations should prioritize the development of green entrepreneurial skills among managers and employees and strategically integrate marketing practices to enhance sustainable organizational outcomes.