A Feasibility Study on Setting Up Futsal Turfs in Urban Areas.

Rapid urbanization in Indian cities has significantly reduced the availability of open spaces for recreational sports, leading to an increased demand for compact, organized, and commercially viable sports infrastructure. Futsal, a small-sided and fast-paced variant of football, has emerged as a practical solution for urban populations seeking structured physical activity within limited space and time constraints. This research paper examines the feasibility of establishing futsal turfs in urban areas, with specific reference to a Tier-II city context such as Nagpur. The primary objective of the study is to evaluate market demand, pricing sensitivity, location suitability, operational feasibility, and revenue potential of futsal turf facilities. The study adopts a descriptive and exploratory research design using a combination of primary survey data and secondary data from industry reports, academic literature, and digital booking platforms. Primary data was collected from students and working professionals to understand playing frequency, preferred pricing ranges, and booking behavior. The findings reveal strong weekend demand, high consumer acceptance within the ₹800–₹1200 per hour price range, and a clear preference for centrally located turfs offering ease of access, parking facilities, and digital booking options. The analysis further indicates that mid-range pricing combined with high accessibility and value-added services can generate superior occupancy levels and stable revenue streams. The study concludes that futsal turfs represent a financially and operationally viable venture in urban India when supported by strategic location selection, technology integration, and community-oriented engagement models. The paper provides useful insights for entrepreneurs, sports managers, and policymakers interested in developing sustainable urban sports infrastructure.