Consumer Perception of Electric Vehicles in Green Delivery Options: Influence on Brand Loyalty and Purchase Decisions

This study investigates consumer perceptions of electric‑vehicle (EV)–based green delivery options and evaluates their influence on brand sustainability perception, brand loyalty, purchase decisions, and willingness to pay. The research highlights the growing role of EVs in reducing carbon emissions, enhancing brand image, and meeting sustainability expectations. Using primary survey data from 144 respondents and multiple statistical methods—including correlation analysis, regression, ANOVA, chi‑square tests, T‑tests, and sentiment analysis—the study finds that consumers strongly associate EV‑based deliveries with environmental responsibility and innovation. Although positive environmental perception significantly enhances brand image, its direct impact on brand loyalty is moderate. Willingness to pay a premium for EV‑based delivery remains limited, driven mainly by age differences rather than income. Sentiment analysis further reveals strong positive feelings towards EV advantages and neutral sentiment regarding challenges. The findings provide actionable recommendations for businesses to improve green delivery strategies and strengthen consumer trust.