A Qualitative Exploration of Recruitment Practices for Part-Time Business Faculty at Saint Paul School of Professional Studies

The increasing reliance on part-time faculty in higher education requires institutions to adopt strategic and proactive recruitment practices. This qualitative case study examined the recruitment strategies for part-time Business faculty at Saint Paul School of Professional Studies (SPSPS) and explored how human resource (HR) marketing and employer branding influence recruitment effectiveness. Data were collected through semi-structured interviews with HR personnel, academic administrators, and current part-time faculty, supplemented by document analysis of job postings and institutional materials. Thematic analysis revealed that recruitment practices remain largely informal and reactive, relying heavily on referrals and last-minute hiring. Key challenges include limited applicant pools, competition with industry, relatively low compensation, and underutilized employer branding. Findings suggest that strengthening digital recruitment campaigns, formalizing referral systems, articulating a clear employer value proposition, and enhancing candidate experience can significantly improve recruitment effectiveness. The study concludes that strategic HR marketing, aligned with institutional values and reputation, is essential to positioning SPSPS as an employer of choice for qualified part-time Business faculty.