Biopolitics and Neoliberalism Nexus: Surveillance Capitalism in the 21st Century - A Case Study

This study examines surveillance capitalism as an evolution of Foucauldian biopolitics, where power shifts from state-centric population management to corporate-driven algorithmic control. It argues that digital surveillance transforms individuals from biological subjects into commodifiable "data-producing assets." By synthesising critical theory from Foucault, Deleuze, and Heidegger, the research explores "algorithmic governmentality" and neoliberal rationality. Through qualitative case studies on Big Tech health surveillance and COVID-era controls, the paper illustrates how digital platforms function as a modern panopticon. Ultimately, it highlights the erosion of autonomy and democracy in a world dominated by profit-driven behavioural modification.