Consumer Willingness to Pay Premium for Sustainable Food Products: Evidence from Indore
Abstract
Growing environmental concerns and increasing awareness regarding sustainable consumption have influenced consumer preferences in the food sector. Sustainable food products such as organic, locally sourced, and eco-friendly packaged goods often carry price premiums due to higher production costs. This study investigates consumer willingness to pay (WTP) a premium for sustainable food products in Indore city. A structured questionnaire was administered to 450 urban consumers. Statistical techniques including reliability analysis, descriptive statistics, correlation, multiple regression, and ANOVA were applied using SPSS.
Fields of Study & Subjects
Organic Food and Agriculture
Environmental Sustainability in Business
Economic and Environmental Valuation
Publication details
- Journal / source
- International Journal For Multidisciplinary Research
- Volume
- 8
- Issue
- 1
- Publication date
- 26 February 2026
- Language
- EN