Consumer Empowerment on Sustainable Packagingwithreference to Coimbatore City

Despite increasing environmental concerns and the promotion of sustainability, consumer awareness and practices regarding recycled packaging remain inconsistent. Many consumers are unaware of the benefits and proper use of recycled packaging materials. This lack of awareness often leads to minimal adoption, incorrect disposal, and reduced effectiveness of recycling initiatives. The environmental damage resulting from conventional packaging, particularly plastic litter, has given rise to increased demand for alternatives. The present study aims to explore consumer preferences, awareness and practices regarding eco-friendly packaging materials for achieving the environmental development.