Effectiveness of Oxytocin Stimulation Massage (OSM) among Mothers with Lactation Problems on the Breastfeeding Outcome of the Newborn

Background: Breastfeeding is the cornerstone of newborn nutrition and maternal - newborn bonding. However, lactation problems remain a major challenge for many postnatal mothers, leading to early cessation of breastfeeding. Oxytocin, a key hormone in milk ejection, can be naturally stimulated through gentle back massage known as Oxytocin Stimulation Massage (OSM). Aim: To assess the effectiveness of Oxytocin Stimulation Massage (OSM) among mothers with lactation problems on the breastfeeding outcomes of the newborn. Methodology: A quasi-experimental study was conducted at Bhooma Nursing Home (experimental group) and Infant Jesus Hospital (control group) in Madurai. Sixty postnatal mothers with lactation problems were selected using purposive sampling (30 in each group). The experimental group received OSM twice daily for three days, while the control group received routine care. Tools used included the LATCH Attachment Score, Modified Breastfeeding Assessment Tool, and Breastfeeding Self-Efficacy Scale. Data were analyzed using descriptive and inferential statistics. Results: The study revealed a significant improvement in breastfeeding outcomes among mothers who received OSM. The experimental group showed higher mean scores in LATCH attachment, Modified Breastfeeding Assessment, and Breastfeeding Self-Efficacy (p < 0.05). Newborns of these mothers also exhibited greater weight gain, improved feeding frequency, and regular wet diaper patterns compared to the control group. Conclusion: Oxytocin Stimulation Massage is an effective, low-cost, and non-invasive intervention to enhance milk production, improve breastfeeding efficiency, and promote positive neonatal outcomes. It may be integrated into postnatal nursing care to support mothers facing lactation difficulties.