Exploring Consumer Practices and Preferences Towards Millet-based Foods in Haryana

This study explores consumer practices and preferences towards millet-based foods in Haryana, focusing on attitudes, consumption patterns, and demographic influences. A sample size of 400 respondents was surveyed using a structured questionnaire, and descriptive statistics were employed to summarize consumer behavior. The analysis incorporated demographic variables such as age, gender, and education to examine their relationship with millet consumption. ANOVA was applied to test the significance of differences across demographic groups, revealing variations in awareness, acceptance, and consumption frequency. The findings highlight those younger consumers and educate groups show greater openness towards millet products, while traditional practices influence older demographics. Overall, the study provides empirical insights into consumer behavior towards millets, offering valuable implications for policymakers, marketers, and food industry stakeholders in promoting millet-based diets.