Unlocking the Potential of Gen Z: Participation in MSME and Paving way towards Atmanirbhar Bharat

This paper explores the transformative role of Generation Z in invigorating India’s Micro, Small, and Medium Enterprises (MSME) sector as a key driver towards the national vision of Atmanirbhar Bharat. Gen Z, born and raised amid digital proficiency, innovative mindset, and entrepreneurial spirit, holds immense potential to modernize traditional MSMEs through technology, sustainability, and creative business models. Despite MSMEs' significant contribution to economy and employment, they face challenges like limited innovation and digital infrastructure. By integrating Gen Z into this ecosystem, these barriers can be effectively mitigated. Present paper examines barriers, and opportunities for Gen Z’s active participation, highlighting the importance of government initiatives like Startup India and Digital India. It advocates for youth-centric interventions such as mentorship and digital upskilling. Ultimately, empowering Gen Z within the MSME sector is essential for building a resilient, innovation-led, and self-reliant Indian economy.