MEMBANGUN JEMBATAN MENUJU KESUKSESAN: STRATEGI EFEKTIF DALAM BIMBINGAN DAN KONSELING KARIR

Career development is a crucial aspect of students’ personal and professional growth. Amid the rapidly changing dynamics of the world of work, students face various career-related challenges, including confusion in career decision-making, limited self-understanding, and restricted access to career information. Guidance and counseling services play a strategic role in bridging students’ personal potential with readiness for future career success. This study aims to examine effective strategies in career guidance and counseling that support students’ career development. The research employed a literature review method by analyzing national and international scholarly articles published between 2015 and 2025 that are relevant to career guidance, career development theories, and career counseling interventions. The findings indicate that effective career guidance and counseling strategies include facilitating self-understanding, providing career information services, training in career decision-making, and implementing contextual and developmentally based career counseling. These strategies contribute to the development of career adaptability, self-efficacy, and realistic career planning among students.