Perception Measurement and Optimization of Urban Homestays in Yuzhong District, Chongqing, China

Urban homestays in Yuzhong District, Chongqing, face measurable operational conflicts: (1) spatial deficiencies (14.3% of 497 reviews cite sound insulation issues under 800m² scale limits per Tourism Homestay Standards, 2019); (2) cost-performance imbalance (I-P gap: 21.0 points; "expensive" frequency: 92×), exacerbated by location premiums in cultural zones like Hongyadong.This study employs a NTA-IPA fusion frameworkbridging scene theory and standardization systems-to quantify consumer perceptionperformance alignment.Findings reveal: the "transportation-landscape-service" triad (subway accessibility I=18.0; core location I=20.3; professional services I=21.4) drives competitiveness, yet critical gaps persist in spatial facilities (P=3.03),hygiene (P=3.58), and cost-performance (P=3.00).These threaten repurchase rates by 32% and violate Chongqing's Idle Property Reuse Guidelines (2021) requiring safety/hygiene compliance.Recommendations directly address policy gaps: (1) acoustic retrofits using fire-safe materials per building code GB50016-2019; (2) tiered pricing integrated with municipal tourism vouchers; (3) hygiene certification via district training programs.The model enables policy-aligned refinement of high-density urban homestays.