#YouthMentalHealth: hashtag analysis of global trends, stakeholder engagement, and impact on X platform (formerly known as Twitter)

Aim: This study aims to evaluate the outreach achieved by psychiatry-related posts using the hashtag #YouthMentalHealth, highlighting how social media platforms can shape public discourse on adolescent mental health. Methods: We utilized the Fedica research analytics tool to characterize posts containing #YouthMentalHealth from January 10, 2018, to January 10, 2023. This analysis examined the #YouthMentalHealth activity timeline, identifying the number of posts containing the hashtag and the geographical distribution to assess the effectiveness of hashtag campaigns. Results: The #YouthMentalHealth movement resulted in 58,000 posts shared by around 25,000 X users, generating 292.7 million impressions (views). The top three countries from which most posts containing #YouthMentalHealth were shared included the United States (35.14%), Canada (29.15%), and the United Kingdom (14.37%). The three largest contributor groups were management companies (20.6%), educational advocacy organizations (17.5%), and social advocacy groups (14%). Conclusions: This first-of-its-kind study explores the impact and utilization of #YouthMentalHealth globally, reporting trends and patterns from digital media platforms. By mapping the hashtag’s global footprint, the study offers novel insights into how digital advocacy can amplify youth mental health awareness and connect multidisciplinary stakeholders. These findings contribute to emerging frameworks in digital psychiatry by underscoring the role of social media as a complementary tool for mental health promotion and community engagement, while illuminating diverse strategies to aid the psychiatric community in effectively addressing the mental health needs of adolescents.