Tourism As An Instrument Of Cultural Diplomacy In The System Of Humanitarian Cooperation Between Uzbekistan And Turkey

The article examines tourism as a significant instrument of cultural diplomacy within the system of humanitarian cooperation between the Republic of Uzbekistan and the Republic of Turkey. The study analyzes the theoretical foundations of cultural diplomacy and soft power, as well as the role of tourism in promoting intercultural dialogue and strengthening international humanitarian relations. Special attention is given to historical and cultural prerequisites of Uzbek–Turkish cooperation, contemporary forms of tourism interaction, institutional mechanisms, and practical initiatives. The research identifies key challenges and prospects for the development of tourism as a tool of cultural diplomacy and highlights its strategic importance for enhancing bilateral relations in the context of globalization.