Architecting Scalable Front-End Systems for High-Traffic Digital Grocery Platforms

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Authors: Senior Software Engineer, Ahold Delhaize, Philadelphia, USA, Mounica Singireddy, Vivek Jain
Cited by: 0

Abstract

High-traffic digital grocery platforms operate under unique technical constraints: extreme traffic spikes during promotions and holidays, highly dynamic product catalogs, real-time pricing and inventory updates, and stringent performance expectations from users who often abandon carts within seconds of perceived latency. Front-end systems sit at the center of this experience, translating complex backend ecosystems into fast, reliable, and intuitive user journeys. This paper presents a comprehensive architectural framework for building scalable, resilient, and business-aligned front-end systems for large-scale digital grocery platforms. Drawing from modern frontend paradigms—headless commerce, micro frontends, component-driven development, performance engineering, and cloud-native delivery—the paper synthesizes academic research and industry practices into a unified reference architecture. Multiple case studies illustrate real-world applications, trade-offs, and measurable outcomes. The paper concludes with future directions, including AI-assisted personalization, edge intelligence, and experience-driven architecture governance.

Fields of Study & Subjects

Mobile and Web Applications Software System Performance and Reliability Web Applications and Data Management

Publication details

Journal / source
The American Journal of Engineering And Technology
Volume
08
Issue
02
Pages
61–71
Publication date
10 February 2026
Language
EN