ACHIEVING SUSTAINABLE BUSINESS EFFICIENCY IN EVERGROWING FASHION INDUSTRY

The World fashion industry is around the clock, driven by new technologies, changing consumer preferences, and other factors such as social and cultural touch, globalization, lifestyle modification, trendsetters, and a massive increase in online fashion shopping caused by the pandemic and what more to reach high. Though the growth prospects are substantially high, it is one of the world's most polluting industries as it has vast energy consumption, chemicals, water, and generates mountains of waste. Global economies are now stressing the point of pollution to climate change with landfills generated by the textile industry and the robust legal framework was devised where every business in the value chain is responsible for communicating to the consumers or market how far they travel in not impacting the environment and helping it to go green.