Beden Olumlama Hareketinin Reklam Stratejilerindeki Yeri: Dove Örneği Üzerinden Göstergebilimsel Analiz

Akademisyen Kitabevi eBooks 2026 Book chapter

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Authors: Züleyha Yavan, Tarık Yazar
DOI: 10.37609/akya.3966.c3479
Cited by: 0

Fields of Study & Subjects

Media Gender and Advertising Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

Publication details

Journal / source
Akademisyen Kitabevi eBooks
Pages
90–125
Publication date
9 January 2026
Language
TR
Document type
Book chapter