Esports Sponsorship Models: Theoretical Approaches, Digital Activation, and Market Dynamics

Akademisyen Kitabevi eBooks 2026 Book chapter

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Authors: Fatma Pervin Bilir

DOI: 10.37609/akya.3984.c2944

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Digital Games and Media Consumer Behavior in Brand Consumption and Identification