Metaverse Marketing and Consumer Dynamics: a New Era of Virtual Interaction
Fields of Study & Subjects
Digital Marketing and Social Media
Marketing and Advertising Strategies
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- Akademisyen Kitabevi eBooks
- Pages
- 63–96
- Publication date
- 9 January 2026
- Language
- TR
- Document type
- Book chapter