Metaverse Marketing and Consumer Dynamics: a New Era of Virtual Interaction

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Authors: İbrahim Halil Efendi̇oğlu
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Akademisyen Kitabevi eBooks
Pages
63–96
Publication date
9 January 2026
Language
TR
Document type
Book chapter