The Effect Of Service Quality And Price On Customer Satisfaction At Cv. Abadi Steel Lahat

Journal of Management Economic and Accounting 2026 Open access

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Authors: Jesi Monica, Mujari Mujari, Darwin Kesuma
DOI: 10.37676/jmea.v5i1.991
Cited by: 0

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction at CV. Abadi Steel Lahat. The results showed that (1) service quality has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (7.031 > 1.988). (2) price has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (3.224 > 1.988). (3) service quality and price have a significant simultaneous effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated f-value > f-table (58.389 > 3.953), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Healthcare Quality and Satisfaction

Publication details

Journal / source
Journal of Management Economic and Accounting
Volume
5
Issue
1
Pages
293–304
Publication date
6 January 2026
Language
EN