Redes que atrapan. Inteligencia artificial entretenimiento y la erosión del lazo social

This article reflects on the transformation of social media from spaces of human interaction to environments dominated by algorithmic entertainment. The central issue addressed is the erosion of social bonds and the rise of digital dependency, driven by artificial intelligence systems that optimize user retention at the expense of well-being. The main objective is to analyze how these mechanisms alter consumption habits, interpersonal relationships, and perceptions of time and identity. The justification lies in the need to understand the psychosocial impact of these platforms, especially among young people, within a context of increasing disconnection and constant overstimulation. The article concludes that, although social media offers communicative benefits, the current model treats attention as a commodity, resulting in consequences that call for critical awareness and new forms of regulation. Technology itself is not the problem, but rather the way it is being used.