Analysis of the Paths for Rapid Growth of Small and Medium-sized Enterprises in the United States through Cross-border E-commerce Platforms

From the perspective of small and medium-sized enterprises in the United States, cross-border e-commerce platforms have become an important support for breaking through traditional export restrictions in global cross-border e-commerce activities.The platform's technological tools, intelligent logistics transportation, big data analysis, and diverse promotional and marketing methods help customers achieve business growth and brand output in a short period of time.Enable small businesses to quickly connect with the international market under limited resources and establish a development structure that adapts to changes and is easy to manage.This article is based on the existing platform ecosystem and specific practices of small and medium-sized enterprises, and deeply analyzes their use of cross-border e-commerce platform environment to help their own development and proposes the problems that exist in related development, aiming to provide a development path and plan for small and medium-sized enterprises.