Strategy Models and Practical Research of Growth Marketing under the Background of Digital Transformation

Against the backdrop of digital transformation driving the rapid growth of the global digital economy, the mechanical manufacturing industry faces unique challenges in digital marketing practices due to its high product complexity, long decision-making chain, and wide customer distribution.Existing theories mostly focus on the consumer goods field and are difficult to directly adapt to industrial scenarios.Therefore, it is urgent to construct a digital marketing strategy model and practical path exclusive to the mechanical industry.This study takes F company as a case study, using a combination of PEST and SWOT environmental analysis, 5A theoretical framework diagnosis, in-depth interviews, and questionnaire surveys.Combining STP market segmentation, content marketing strategy, and multi-channel integration strategy, a complete research path of "problem identification cause analysis strategy optimization guarantee mechanism" is constructed.Research has found that F enterprise's digital marketing has core problems such as low channel synergy efficiency, superficial content production, weak customer interaction system, defects in online purchasing process, and lack of reputation management system.Based on this, three optimization directions are proposed: constructing a feed industry segmentation model based on STP theory, and establishing target customer groups with large and medium-sized feed production enterprises as the core; Design a full chain optimization path based ngon the 5A marketing model, covering a precise reach system of "search engine+vertical platform+community matrix", a three-dimensional content creation strategy, CRM customer grading management, real-time response of expert diagnosis system, intelligent quotation upgrade, dynamic pricing, payment process optimization, and public opinion monitoring system; Supporting human resources, funding, technology, and performance guarantee measures to form a feasible digital marketing optimization plan.This study not only provides a practical path for F enterprise to transform from an "equipment supplier" to a "digital solution service provider", but also fills the theoretical gap in digital marketing in the machinery industry, forming a closed-loop research framework of "theoretical innovation practice verification model promotion", and helping the feeding machinery industry build a full life cycle service system, injecting new momentum for high-quality development.