A Study on Consumer Perception Towards Online Purchases

Online shopping has become increasingly popular due to its convenience and accessibility. Consumers can access a vast range of products and services from the comfort of their homes, compare prices and products from different vendors, read reviews from other shoppers, and easily find deals and promotions. However, online shopping comes with its own set of risks and challenges, such as fraud and scams, privacy and security concerns, and issues with delivery and returns. To understand customer perceptions towards online shopping, researchers can study factors such as convenience, price, selection, and trust. By examining gender-based differences in online shopping behavior and preferences, researchers can inform marketing strategies and product offerings. This study aimed to understand customer perceptions towards online purchases, using a questionnaire filled out by 115 randomly sampled respondents.