Factors Influencing Domestic Tourist Expenditures in Sorsogon City

The present study aimed to analyze the demographic profile of the respondents, expenditure pattern of local tourist coming from the 15 municipalities of Sorsogon City, and determine if there is a significant difference in overall expenditure when grouped according to profile. The study is based on primary data sources collected from 105 participants through a researcher-made questionnaire and a non-probability purposive sampling. The data collected were analyzed through Excel. Descriptive statistics were used in presenting the frequency distribution and percentage of the demographic profile and spending of tourists. Furthermore, in ANOVA were used in finding if there is a significant difference in overall expenditure when grouped according to profile. The result of the study provided evidence indicating that there is a significant difference in overall expenditure when grouped according to the profile age, sex, duration of stay, monthly income, travel distance, and educational attainment. For sex, no significant difference have been found. The findings of the study provided implications for policy makers in creating proper marketing approach to maximize economic benefits while maintaining support to local businesses and upholding the practice of sustainable tourism.