Quality of Tourism Destinations in Sorsogon: Evidence from Local Tourists

This study explored the Quality of Tourism Destinations in Sorsogon coming from local tourists across three dimensions: Service Quality, Destination Features, and Quality of Experience. A quantitative approach was used and a descriptive research design to address both research objectives: Demographic Profile & Quality of Tourism Destinations. Inferential statistics (ANOVA) for objective 3, which is the Significant Difference of Demographic Profile across the Quality Dimensions. The study involved 385 local tourist respondents of Sorsogon City who completed an adapted survey through Google Forms. A 4-point Likert scale with the descriptors "Strongly Agree," "Agree," "Disagree," and "Strongly Disagree" was used to minimize bias. Findings of the study showed that the overall quality of Tourism Destinations in Sorsogon was described as "Agree," showing that various destinations are seen positively; however, several areas remain mediocre and require further improvement. In terms of the significant difference of the demographic profile across the quality dimensions, the study found that there were more non-significant differences compared to significant ones. These results are very significant to the researchers, residents of Sorsogon, local tourism authorities, and future researchers, as the strengths and weaknesses of Sorsogon’s tourism destinations have already given. The findings showed that there is a need for enhancement when it comes to service delivery, punctuality, & accommodation & facilities for the tourists' satisfaction, to attract more tourists, and strengthen tourism-related livelihood opportunities within the province.