Motivational Factors of College Students in Selecting Agribusiness as a Career Path

This study investigated the motivational factors influencing college students in selecting Agribusiness as a career path using a descriptive-quantitative research design supported by qualitative insights. The respondents were 110 Agribusiness students from Castilla College, selected through stratified sampling. Data were gathered using a researcher- designed questionnaire administered via Google Forms. Quantitative analysis employed descriptive statistics such as frequency, percentage, and weighted mean, along with Pearson’s r correlation to determine relationships between personal values, family and socioeconomic conditions, and motivational factors. Qualitative responses to open-ended questions were analyzed thematically to enrich the quantitative findings. Results revealed that personal values and interests were the strongest motivators, with a composite mean of 4.34 interpreted as Strongly Agree. Social responsibility (WM = 4.52) and security and stability (WM = 4.46) emerged as the highest indicators. Family and socioeconomic factors also showed considerable influence (composite mean = 3.97), with family livelihood (WM = 4.10) and parental encouragement (WM = 4.02) as leading contributors. Correlation analysis indicated a very strong positive relationship between personal values and family/socioeconomic influences (r = 0.9051, p < 0.05), signifying that intrinsic and extrinsic factors reinforce each other in shaping career choices. Students identified moderate barriers, including perceived physical demands, limited job opportunities, and income concerns. Thematic analysis further highlighted needs for experiential learning, financial support, and improved awareness of modern Agribusiness opportunities. The study recommends interventions such as scholarship programs, digital advocacy, experiential activities, and comprehensive career orientation initiatives to strengthen motivation and correct misconceptions about Agribusiness.