Evaluating the System Quality and Implementation Acceptability of Itourgab: An Advanced Search Engine Optimization Progressive Web App Smart Travel Guide for Gabaldon, Nueva Ecija

Tourism information systems play an important role in improving destination visibility, accessibility of tourism information, and visitor engagement, particularly in rural communities with emerging tourism potential. However, many rural destinations still rely on fragmented online sources and limited digital platforms, which restrict tourists’ ability to access reliable and centralized travel information. This study evaluates the system quality and implementation acceptability of iTourGab: An Advanced Search Engine Optimization Progressive Web App Smart Travel Guide for Gabaldon, Nueva Ecija, developed to centralize tourism information, provide geolocation-based navigation, and enhance the digital visibility of local tourism destinations. A quantitative descriptive-evaluative research design was employed involving IT experts and end-users composed of tourists, tourism officers, and local business partners. The system was evaluated using the ISO/IEC 25010 Software Product Quality Model, while implementation acceptability was assessed through structured Likert-scale instruments. The collected data were analyzed using weighted mean. The results indicate that iTourGab demonstrated high compliance with software quality standards and was highly acceptable to users, particularly in terms of tourism information accessibility, navigation services, data accuracy, and user engagement. The findings confirm that the system is technically robust and suitable for deployment as a digital smart travel guide supporting tourism promotion in Gabaldon, Nueva Ecija.