Logistics in the medical industry in Croatia

ealthcare systems are increasingly facing challenges in the supply of medicines, medical equipment, and consumables, making logistics a key element in the efficient functioning of the healthcare industry. This paper analyzes the role of logistics in optimizing the healthcare supply chain and its impact on the quality and safety of healthcare delivery. Special emphasis is placed on inventory man-agement, procurement and distribution organization, and the main-tenance of the cold chain for sensitive products. The advantages of implementing modern technologies such as ERP and WMS systems, RFID tags, IoT sensors, artificial intelligence, and blockchain are pre-sented, as they enable digital traceability and error reduction. The paper also highlights major challenges such as global supply chain disruptions, regulatory requirements, and the need for sustainability. It concludes that healthcare logistics is not merely a supporting func-tion but a strategic factor that enhances system efficiency and patient safety.