ANALYZING THE ROLE OF ARTIFICIAL INTELLIGENCE IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN THE FMCG INDUSTRY

Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) across various industries, with the FMCG sector being one of the key beneficiaries. AI-powered CRM systems allow businesses to analyze large volumes of customer data, automate routine tasks, and deliver personalized customer experiences at scale. By integrating technologies such as machine learning, natural language processing (NLP), and predictive analytics, enhances the efficiency and effectiveness of CRM systems, enabling companies to better understand and respond to customer needs. The use of AI in CRM also helps businesses make data-driven decisions, improving the accuracy of customer segmentation and enhancing overall customer engagement.