CHANGING CONSUMER BUYING BEHAVIOR AND ITS IMPACT ON TRADITIONAL RETAIL SHOPS: A STUDY OF GAYA SUBURBS

International Journal of Research In Commerce and Management Studies 2026 Open access

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Authors: Ravi Kumar
DOI: 10.38193/ijrcms.2026.8111
Cited by: 0

Abstract

This study examines changing consumer buying behavior due to e-commerce and its impact on traditional retail shops in Gaya suburbs. Data collected from consumers and retailers reveal that convenience and pricing drive online shopping, while trust and availability support offline retail.

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Publication details

Journal / source
International Journal of Research In Commerce and Management Studies
Volume
08
Issue
01
Pages
143–144
Publication date
1 January 2026