STUDY ON PERCEPTIONS OF ELDER PEOPLE ON COMMERCE 2.0

The new era of commerce defined as commerce 2.0 is characterized by advanced technologies such as AI, social media integration, sophisticated payment systems like UPI and other digital commerce aspects. These innovations have transformed consumer behavior for younger generations while the perceptions of older adults remain unexplored. This research aims to understand the attitudes, awareness, and experiences towards commerce 2.0 by individuals above the age of 50. The study investigates the factors influencing their perceptions, including usability, security, and trust. The data has been collected from 70 elder people through structured questionnaires and taken into consideration for an accurate outcome. The questionnaire assesses their familiarity with commerce 2.0, usage of online platforms, their views on the security and privacy of digital payments, and their opinions on the role of AI in personalized shopping. The study also identifies key barriers to adoption, such as a lack of technical knowledge and security concerns, alongside perceived benefits like convenience and accessibility. The findings provide insights into generational differences in technology adoption, highlight barriers faced by elder consumers, and suggests strategies for creating more inclusive and user-friendly digital commerce ecosystems.